Youth Development

As the time to our national election grows shorter, the issues we are concerned about are being talked about more and more. The Campaign for a Commercial Free Childhood is working hard to bring the issue of marketing to children to the forefront of these discussions.

Why? Childhood obesity, poor body image, the sexualization of children, the glorification of violence, materialism and selfishness, underage drinking, tobacco use among kids… these are only a few of the issues effecting kids’ health and well-being today that are directly linked to marketing unhealthy products and attitudes directly at kids and teens.

Those who are equally concerned about these issues and their impact on kids and families can take action. You can add your name to CCFC petitions to either the Democratic or Republican parties, and ask your friends and families to do the same. The petition urges the party to “adopt a platform plank that commits the party to protecting children from the excesses of the marketing-driven media industry.”

This is a great opportunity to pull kids into the political process, as well. Talk to them about these issues and get their opinions about how marketing impacts them and how they think about themselves. Give them the change to sign the petition, have their voice heard, and spread the word. They’ll be getting great practice at learning how to understand issues, and getting involved in solutions, as well.