The problem. Most of the models and celebrities we see in magazine ads and on popular television are significantly underweight when compared to other people. They don’t represent the range of body shapes and sizes that exist in the real world. Unfortunately, these super-skinny models are presented as if everybody is supposed to look what way, and that with enough effort, and the purchase of the right products, anyone can.
The impact. Research has shown that girls who are exposed to these kinds of unrealistic images are more dissatisfied with their own bodies. Poor body image has also been associated with higher levels of depression and anxiety. It can cause her to avoid activities she normally enjoys, lower her self-esteem and her confidence, and, in some cases, lead to eating disorders. Boys can also developed distorted expectations of what girls bodies should look because of constant comparison to the media images they see everyday. That’s why it’s so important for teens to realize that what they are looking at isn’t reality.
Slow changes. There are companies who are trying to help turn the tide. Dove’s “Campaign for Real Beauty.” Is a great example of a company that “aims to change the status quo and offer in its place a broader, healthier, more democratic view of beauty.” Help kids find other examples of more realistic body types in advertising.
How you can help. Teach teens how media works and why it is effective. Show them that advertising has power because it creates anxiety and discomfort about something, and then claims to have the solution in the form of a product for you to buy. In this case, the advertisers sell girls an “ideal image” and promise that it is attainable through the purchase of the right clothing, make up, and diet products. Point out to her that this is a powerful ploy used to make money and that she is too smart to fall for it!
Turn Beauty Inside Out. Mind on The Media is sponsoring a teen leadership retreat in Manhattan during the month of June. This yearly event is for teens parents and youth professionals who “care about the important issues of popular media influence, healthy body image and self esteem.” It’s a four day program of exciting speakers, workshops and field trips. This year’s focus is on there power of advertising. Check out their website for more info or to download your Turn Beauty Inside Out Action Kit, packed with ideas and activities you can use right away.
Check back soon for more information on teaching teens media awareness skills and activism projects you can incorporate into your work with kids. Also check out Dove Campaign Model to hear about how one woman uses her experience as a Dove Model to promote positive body image.
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